New lingerie collections

Last weekend was the annual Fashion Exposed Trade Fair in Sydney where many fashion designers, wholesalers and importers got together at Darling Harbour Convention Centre to display their next season's wares and hopefully engage with their buyers to secure indent orders. While most of the suppliers I deal with opted not to hold a store at the Fair, many used the opportunity to showcase their wares at other locations. Like many of my fellow retailers, I love viewing new stock and there are so many brands out there producing goods that really have that WOW factor. Now I know this blog was begun on the premise of showcasing Aussie brands but there are so many beautiful international brands that I really need to get my impressions out there' So here are some I saw:

Affinitas and Parfait - a US owned lingerie company that specialise in the lower mid price point. Specialising in everyday lingerie wear and bridal, the Affinitas label extends to a DD and the Parfait label extends to a G cup. Very affordable and the pieces can be worn all day. Go down a cup size - their cup sizing is on the larger side as is most US brands.  http://affinitasintimates.com/

Recco Lingerie - only some of their sleepwear will be available in Australia but it's all so gorgeous! Yes, it's a little bit more expensive than the sexy sleepwear you find on online stores but I fully believe you get what you pay for. The microfibre fabrics had a beautiful feel, the trims added that special extra and the designs are just stunning. http://www.recco.com.br/sensual

Lou - this French lingerie brand is on par with Simone Perele if not better. Just slightly higher in pricepoint but still affordable, the pieces are sexy and sensuous, fashion forward, and designed for the woman who is comfortable with her body or who that naughty inner girl that is just waiting to be exposed. http://www.lou-paris.com/

Cake Lingerie - the only Australian owned maternity lingerie brand. Still focused on fashion but their pieces are tending towards everyday basics in line with market demands. If you a a big cup girl and have been struggling to find a seamless bra that you can wear with fitted tops, then look no further - Cake Lingerie has the answer. They are also introducing a line of winter sleepwear with breastfeeding capabilities. http://www.cakelingerie.com/

Sally Jones Lingerie

Sally Jones Lingerie is one of my favourite Australian lingerie labels. Sally's vision and knack with beautiful fabrics and laces ensures her place at the top end of luxury lingerie design in Australia and beyond. Her range includes bras, a variety of brief styles, camisoles, teddies, torsolettes, suspenders, bedjackets, babydoll nighties, chemises, longer length nighties, wraps and so much more. She also designs a range of accessories including lace gloves, eye masks, neck frills, garters, stockings, lace socks, and fans. But why categorise it all as lingerie when some of the pieces are versatile enough to be worn as outerware? Team the camisoles and bedjackets with jeans or evening pants for an after five outfit and, for the really daring, wear the longer nighties as a cocktail dress. Sally's designs are a must for the true connoisseurs of fine lingerie. Best of all, the pieces are manufactured right here in Australia so the prices are much more affordable than imported European lingerie. Whenever an occasion calls for beautiful lingerie, think Sally Jones. Your only dilemma is what to buy as you will be so spoilt for choice.

Below are some images from Sally's 2011 collection and also the press release:

HoneyMoon

Danielle

Romance

Natalia

Parisienne

Sienne

Mademoiselle

Tiffany

Willow

Tiffany

Sally Jones Logo

Press release 2011:

Since launching the label in 2004, Sally Jones has firmly established herself as one of the world’s top luxury lingerie designers, and is now stocked in prestigious boutiques and department stores in over 20 countries including France, Italy, Germany, England, Japan, USA and Australia.

Portraying her signature style in stunning combinations of French laces, embroideries, silks and tulles, Sally Jones’ 2011 collection features 12 stories, each reflecting a different romantic mood though unique colour and material pairings, including Giselle, Tiffany, Mademoiselle, Charlotte, Angel, Honeymoon, Parisienne, Natalia, Sienna, Daniella, Romance and Willow.

Sally is also renowned for her detailed accessories including garters, lace gloves, pearl necklaces and feather cuffs which compliment each collection.

Welsh-born designer Sally Jones said her label stems from a passion for luxurious lingerie, and a belief that one should never compromise luxury when it comes to wearing intimate apparel.

The philosophy behind the Sally Jones label is that lingerie is made to be beautiful and to make the wearer feel beautiful – Wearing luxurious underwear in the finest silks and laces makes a woman feel elegant and sensual and this translates to her outer confidence.

Sourcing the best European fabrics and using delicate hand finished pearl and jewel embellishments her vision for each collection comes to life, ultimately creating soft and feminine designs which translate from intimate bedroom apparel to indulgent sleepwear.

100% designed and hand made in Australia, the fine quality of the Sally Jones label is unparalleled across the world.

Web: http://www.sallyjones.com.au/

Facebook: Sally Jones Lingerie

Twitter: @sallyjones_au

For stockist information, visit the Sally Jones website or ring 61 7 55 767 317.