Last weekend was the annual Fashion Exposed Trade Fair in Sydney where many fashion designers, wholesalers and importers got together at Darling Harbour Convention Centre to display their next season's wares and hopefully engage with their buyers to secure indent orders. While most of the suppliers I deal with opted not to hold a store at the Fair, many used the opportunity to showcase their wares at other locations. Like many of my fellow retailers, I love viewing new stock and there are so many brands out there producing goods that really have that WOW factor. Now I know this blog was begun on the premise of showcasing Aussie brands but there are so many beautiful international brands that I really need to get my impressions out there' So here are some I saw:
Affinitas and Parfait - a US owned lingerie company that specialise in the lower mid price point. Specialising in everyday lingerie wear and bridal, the Affinitas label extends to a DD and the Parfait label extends to a G cup. Very affordable and the pieces can be worn all day. Go down a cup size - their cup sizing is on the larger side as is most US brands. http://affinitasintimates.com/
Recco Lingerie - only some of their sleepwear will be available in Australia but it's all so gorgeous! Yes, it's a little bit more expensive than the sexy sleepwear you find on online stores but I fully believe you get what you pay for. The microfibre fabrics had a beautiful feel, the trims added that special extra and the designs are just stunning. http://www.recco.com.br/sensual
Lou - this French lingerie brand is on par with Simone Perele if not better. Just slightly higher in pricepoint but still affordable, the pieces are sexy and sensuous, fashion forward, and designed for the woman who is comfortable with her body or who that naughty inner girl that is just waiting to be exposed. http://www.lou-paris.com/
Cake Lingerie - the only Australian owned maternity lingerie brand. Still focused on fashion but their pieces are tending towards everyday basics in line with market demands. If you a a big cup girl and have been struggling to find a seamless bra that you can wear with fitted tops, then look no further - Cake Lingerie has the answer. They are also introducing a line of winter sleepwear with breastfeeding capabilities. http://www.cakelingerie.com/
Thursday, 14 March 2013
Friday, 8 March 2013
Update on the Aussie sleepwear label scene
Wow, haven't posted for ages!
So what's the news on the Aussie homefront?
2012 was an eventful year for Australian sleepwear labels. Let's see what I can list here...
The sisters who started the Pickles & Loop sleepwear label sold their business to the owners of Schrank, a Melbourne based sleepwear import group. Pickles & Loop offers youthful, fresh, fun look without compromising on comfort. You can find their items in Myers and specialty boutiques.
Jethro and Jackson, another Aussie owned sleepwear label, was purchased by Simon De Winter, owner of the Fine Lines Lingerie Group. Jethro & Jackson is another funky sleepwear label, available in Myers, and their prints are original and funky.
Lovable was fully absorbed into the Bendon Group and is technically now New Zealand owned.
Love and Lustre, Papinelle, Deshabille, Clemetine Designs and a few others are still going strong despite the downward trend in sleepwear and lingerie sales last year.
Dilly Lane Sleepwear was started with the concept of providing bust support sleepwear to the fuller figured. This winter, they will be entering the plus size sleepwear market with sizes extending from XS to 6XL (size 26).
What I love about these labels is the emphasis on natural fibres - pure cotton, pure silk, silk/cotton blends, cotton/viscose (viscose is made from the processed fibre of tree pulp). We spend so much of our lives in sleepwear, our skin deserves nothing but the best that Mother Nature gave us.
So what's the news on the Aussie homefront?
2012 was an eventful year for Australian sleepwear labels. Let's see what I can list here...
The sisters who started the Pickles & Loop sleepwear label sold their business to the owners of Schrank, a Melbourne based sleepwear import group. Pickles & Loop offers youthful, fresh, fun look without compromising on comfort. You can find their items in Myers and specialty boutiques.
Jethro and Jackson, another Aussie owned sleepwear label, was purchased by Simon De Winter, owner of the Fine Lines Lingerie Group. Jethro & Jackson is another funky sleepwear label, available in Myers, and their prints are original and funky.
Lovable was fully absorbed into the Bendon Group and is technically now New Zealand owned.
Love and Lustre, Papinelle, Deshabille, Clemetine Designs and a few others are still going strong despite the downward trend in sleepwear and lingerie sales last year.
Dilly Lane Sleepwear was started with the concept of providing bust support sleepwear to the fuller figured. This winter, they will be entering the plus size sleepwear market with sizes extending from XS to 6XL (size 26).
What I love about these labels is the emphasis on natural fibres - pure cotton, pure silk, silk/cotton blends, cotton/viscose (viscose is made from the processed fibre of tree pulp). We spend so much of our lives in sleepwear, our skin deserves nothing but the best that Mother Nature gave us.
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