Wow, haven't posted for ages!
So what's the news on the Aussie homefront?
2012 was an eventful year for Australian sleepwear labels. Let's see what I can list here...
The sisters who started the Pickles & Loop sleepwear label sold their business to the owners of Schrank, a Melbourne based sleepwear import group. Pickles & Loop offers youthful, fresh, fun look without compromising on comfort. You can find their items in Myers and specialty boutiques.
Jethro and Jackson, another Aussie owned sleepwear label, was purchased by Simon De Winter, owner of the Fine Lines Lingerie Group. Jethro & Jackson is another funky sleepwear label, available in Myers, and their prints are original and funky.
Lovable was fully absorbed into the Bendon Group and is technically now New Zealand owned.
Love and Lustre, Papinelle, Deshabille, Clemetine Designs and a few others are still going strong despite the downward trend in sleepwear and lingerie sales last year.
Dilly Lane Sleepwear was started with the concept of providing bust support sleepwear to the fuller figured. This winter, they will be entering the plus size sleepwear market with sizes extending from XS to 6XL (size 26).
What I love about these labels is the emphasis on natural fibres - pure cotton, pure silk, silk/cotton blends, cotton/viscose (viscose is made from the processed fibre of tree pulp). We spend so much of our lives in sleepwear, our skin deserves nothing but the best that Mother Nature gave us.
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