Welcome to my blog

Hello,

I set up this blog which I intend to dedicate to the Australian Lingerie industry. From my google research, it seems to me that there is plenty of infosites and blogs dedicated to the European and US lingerie industry but none to the Australian lingerie industry. If there is any mention of the latest happenings in the Australian lingerie market, it is usually buried amongst other discussions on the broader fashion industry. Yet our fantastically creative and clever Aussie lingerie designers are there, quietly working at their niche market, but not getting as much exposure or recognition as they probably deserve. So this is where this blog intends to fill some of the gap.

From time to time, I may also comment on upcoming news from overseas brands that are popular in Australia.

I will also be reviewing various bras and posting my findings on this blog. However, while bra reviews may be helpful, they should never be taken as a true indicator of the bra's performance. Bust shapes vary so much that what may work for some ladies, may not work for others. The only true indicator is to try the bra yourself.

If you have any questions about lingerie, ask away and I will try and find the most appropriate response for you.

Now, you may be asking yourselves, why lingerie and not outerwear fashion? Put simply, lingerie is timeless, decadent and has a wicked sinfulness all it's own. As with all fashion, there are trends in lingerie design and popularity but no lingerie piece ever really goes out of style. At times its use may decline, as other products take over, but it will resurge or re-invent itself at a later date. Corsets are the perfect example. Whereas once they were essential ladies underwear, nowadays they are more popular as an outerwear garment to be worn with pants or skirts. In addition, your choice of undergarments is a personal statement of how you see yourself. It's also a bit of yourself that you keep hidden and only reveal to a select few.